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Contents Major Findings Research Methodology Russian Regions The Activity of Internet Usage The Internet access places Internet expansion reserves The structure of Internet users: Gender The structure of Internet users: Age The structure of Internet users: Education The structure of Internet users: Income Reference 1. Major Findings (See http://www.fom.ru/projects/23.htm) Those used the Internet at least in the last: six months (six months audience)We call them»the Internet users» three months (three months audience) month (monthly audience) week (weekly audience) 24 hrs (daily audience) % million people % million people % million people % million people % million people Fall 2002 8 8,7 7 7,6 6 6,5 4 4,6 2 2,1 Winter 2002-2003 9 9,6 8 8,7 7 7,7 5 5,5 3 2,8 Spring 2003 10 11,5 9 10,5 8 8,9 6 6,4 3 3,2 Summer 2003 11 12,1 10 10,8 8 9,0 6 6,1 3 3,0 Fall 2003 12 13,1 10 11,6 9 9,9 6 6,9 3 3,2 Winter 2003-2004 13 14,6 12 13,3 10 11,6 7 8,2 3 3,8 Spring 2004 14 14,9 12 13,7 11 12,0 8 8,5 4 3,3 Summer 2004 15 16,9 14 15,5 12 13,4 9 9,5 5 5,0 Fall 2004 16 17,3 14 15,7 12 13,7 9 10,1 5 5,5 Winter 2004-2005 16 17,6 15 16,0 13 14,2 9 10,3 5 5,2 Spring 2005 17 18,9 16 17,5 14 15,5 10 11,0 5 5,7 Summer 2005 19 20,9 17 18,9 15 16,1 10 11,2 5 5,9 Fall 2005 20 21,7 18 19,7 16 17,5 12 12,9 6 6,8 Winter 2005-2006 21 23,8 20 22,2 18 20,1 13 15,1 8,0 Spring 2006 21 24,3 20 22,7 18 20,6 14 15,6 7 8,5 Summer 2006 23 26,0 21 24,2 19 21,4 14 16,0 8 9,1 Fall 2006 23 26,3 21 24,4 19 21,9 15 17,0 8 9,5 Difference Summer - Fall 0 0,3 0 0,3 0 0,5 1 1,1 0 0,5 gr.1 2. Research Methodology Data source: nationwide poll conducted once over two weeks General population: the population of Russia 18+ Sample design: random stratified sample (employed for economic-geographical regions and urban/rural population), and a three-stage sample (administrative regions – polling stations – households) Selected sample units: total of 63 provinces and republics, 98 regions, 203 urban and rural settlements, 314 polling stations. Face-to-face interviews with 3000 respondents age 18 and older at the respondents' homes. Method employed – Nielsen//NetRatings Inc. method of screening Internet users. To each category of Internet users are assigned all those who in response to the question, "Have you ever used the Internet? If so, when did you last do so?" answered: "in the last twenty-four hours," "last week," "last month," "in the last three months," "in the last six months". The Report 'Internet in Russia' is published 4 times a year (Spring, Summer, Fall, Winter) Calculations are made quarterly based on aggregate data. A total of 15-21,000 respondents were interviewed in the last 5-7 polls. Comparison of Russia with other countries is done based on: Nielsen//NetRatings Global Internet Trends™ Regional Reports, Quarter 4, 2005; October - December 2005. This release is based on the returns of six polls conducted in fall 2006 (September-November) among a sample of 18,000 respondents. 3. Russian Regions 4. The Activity of Internet Usage Note. Trends in the Internet use measured in million people see gr.1 5. The Internet access places 6. Internet expansion reserves The assessment of respondents' desire to start using Internet was based on responses to following questions: «Do you want to use Internet? If yes, when do you plan to start using it?». The respondents were only those who do not currently use Internet. Assessment was made among those who responded: «within one month», «within three months », «within six months », «within a year », «more than in one year » 7. The structure of Internet users. Gender 8. The structure of the Internet users. Age 9. The structure of the Internet users. Education 10. The structure of the Internet users. Income Note. All those respondents who answered the question about their per capita income were split into three groups containing approximately the same number of respondents. In fall 2006 low income group respondents having less than 2400 rbl. a month, average income group – from 2400 to 3999 rbl. a month, high income group – 4000 rbl. a month and more. 11. Reference Distribution of Russian population by gender, age, education and income, % in the columns REGIONS RUSSIA Moscow Central (excludes Moscow) Northwestern Southern Volga Basin the Urals Siberian Far Eastern GENDER Males 45 47 45 44 46 45 45 45 43 Females 55 53 55 56 54 55 55 55 57 AGE 18-24 years old 14 14 14 14 15 14 16 15 15 25-34 years old 17 19 16 18 17 17 18 17 18 35-44 years old 18 17 17 17 19 18 18 16 19 45-54 years old 22 22 23 22 21 23 21 23 21 55+ 29 28 30 29 29 28 28 28 28 EDUCATION primary 15 7 16 12 14 16 17 21 15 general secondary 34 24 35 35 34 38 36 31 36 special secondary 34 33 34 34 35 32 32 35 36 higher 17 36 15 19 16 14 15 14 13 PER CAPITA INCOME High income 33 5 28 16 52 40 35 39 21 Average income 34 15 38 30 31 38 33 36 29 Low income 33 80 33 54 17 22 31 25 49 Distribution of Russian population by regions, % Moscow 8 Central (excludes Moscow) 19 Northwestern 10 Southern 14 Volga Basin 22 the Urals 7 Siberian 15 Far Eastern 5