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16.08.2007, Population Poll

Farmers Markets in Russia Today

Nation-wide home interviews conducted August 11-12 2007 in 100 residencies in 44 regions. A sample size of 1500 respondents. The margin of error does not exceed 3,6%.

Two-thirds of all adult Russians (66%) have shopped at farmers markets over the past month. While rural residents shopped at farmers markets 49% of the time, residents of cities frequented the markets more often (large cities 75%, megacities 66%, Moscow 72%).

On August 1, 2007, a new law on retail markets came into force requiring all marketplaces (including food markets) to have an infrastructure meeting sanitary requirements and retail trade regulations. Our poll has found that 11% of Russians noticed changes for the better at their local farmers markets, while twice as many (21%) noticed changes for the worse and about three times as many (30%) didn’t notice any changes at all.

Eighteen percent of those surveyed said that the selection of foodstuffs sold has become more diverse, but 3% have an impression that the choice has, on the contrary, become more limited. Forty percent did not notice any changes in selection.

When asked about the opportunities for local small agricultural producers to sell their produce at local marketplaces, 14% of respondents said that opportunities are better now, while 9% hold the opposite opinion and 26% think that the situation hasn’t changed either way.

Twenty-six percent of those surveyed are to some extent aware of the new law on retail markets (8% 'know about it’ and 17% ‘have heard something’). Fifteen percent of respondents approve of it and 3% do not.

Respondents familiar with this change in legislation were asked what they thought had changed or would change at their local marketplaces as a result of the new law. Answers to this question were given by 19% of respondents. Six percent said that everything has stayed and/or will stay unchanged. The rest mostly observed or predicted improvements, such as the opportunity for agricultural producers to sell their produce at marketplaces themselves rather than selling it to middlemen (2%). Another 2% have noticed enhanced quality checks already and hope that this trend will continue. Two percent feel that marketplaces are or will be kept cleaner than before. Some respondents (2%) predict a rise in prices, while others (1%) hope that the goods on offer will become less expensive. Small groups of respondents (1% each) notice that there are fewer illegal immigrants at farmers markets today, that more domestic products are sold, and finally that the number of farmers markets has actually diminished since the law was passed.

Svetlana Klimova

This question is about food marketplaces and open-air markets (farmers markets) where people can buy and sell food grown on their personal farms and gardens. Do you or your family ever buy food at these kinds of markets?

Would you say that the situation concerning food and produce marketplaces in your area has improved, become worse, or stayed the same as one month ago? (Asked of food and produce marketplace customers, 66% of the total sample.)

Has the selection of food products at farmers markets become more diverse, less diverse or is it the same as one month ago? (Asked of those who shop at farmers markets, 66% of the total sample.)

Based on your own observations, do the residents of your region now have more or less opportunities to sell their produce than one month ago, or would you say the situation has remained unchanged? (Asked of those who shop at farmers markets, 66% of the total sample.)

Since August 1, 2007 a new law on retail markets has come into effect. Do you know about this law, have you heard anything, or is this the first time you have heard about it?

Do you generally approve of the new law on retail markets? (Asked of those aware of the new law, 26% of the total sample.)

This question is about food marketplaces and open-air markets (farmers markets) where people can buy and sell food grown on their personal farms and gardens. Do you or your family ever buy food at these kids of markets?


Total Russia Trust in Putin Gender Age Education Income Residence web
full trust partial trust distrust male female 18 - 35 36 - 54 55 and older elementary secondary vocational higher 2500 rubles and less 2501 - 4500 rubles over 4500 rubles Moscow megacity large city small city village Internet users monthly audience
Categories of respondents, % 100 65 23 8 47 53 36 37 27 14 35 33 18 21 28 25 8 12 17 38 25 20
yes 66 65 68 67 63 68 65 70 63 51 65 70 70 63 67 67 72 66 75 72 49 66
no 33 34 32 32 35 31 34 30 36 49 34 28 30 36 32 32 27 34 23 27 51 33
hard to answer 1 1 1 1 1 0 1 0 1 0 1 1 0 0 0 1 1 0 2 1 1 1

Would you say that the situation concerning food and produce marketplaces in your area has improved, become worse, or stayed the same as one month ago? (Asked of food and produce marketplace customers, 66% of the total sample.)


Total Russia Trust in Putin Gender Age Education Income Residence web
full trust partial trust distrust male female 18 - 35 36 - 54 55 and older elementary secondary vocational higher 2500 rubles and less 2501 - 4500 rubles over 4500 rubles Moscow megacity large city small city village Internet users monthly audience
Categories of respondents, % 100 65 23 8 47 53 36 37 27 14 35 33 18 21 28 25 8 12 17 38 25 20
it has changed for the better 11 11 11 3 10 11 11 12 8 6 10 13 12 7 11 14 8 9 18 11 8 11
it has chagned for the worse 21 21 19 30 19 22 16 21 28 21 18 22 22 27 22 18 29 23 19 22 16 18
there haven't been any changes 30 29 31 30 28 31 33 32<;/td> 23 20 30 32 32 25 29 31 32 33 30 34 21 33
hard to answer 5 4 6 3 6 4 6 5 4 4 8 3 4 3 5 4 4 1 8 6 3 4

Has the selection of food products at farmers markets become more diverse, less diverse or is it the same as one month ago? (Asked of those who shop at farmers markets, 66% of the total sample.)


Total Russia Trust in Putin Gender Age Education Income Residence web
full trust partial trust distrust male female 18 - 35 36 - 54 55 and older elementary secondary vocational higher 2500 rubles and less 2501 - 4500 rubles over 4500 rubles Moscow megacity large city small city village Internet users monthly audience
Categories of respondents, % 100 65 23 8 47 53 36 37 27 14 35 33 18 21 28 25 8 12 17 38 25 20
more diverse 18 19 16 17 17 19 18 20 17 9 17 24 18 18 18 22 16 14 22 20 15 22
same as a month ago 40 39 43 41 37 42 40 43 35 31 42 40 41 38 41 38 49 44 39 44 29 36
less diverse 3 3 4 1 3 4 3 4 3 4 2 3 6 4 3 3 5 3 6 3 2 4
hard to answer 5 4 5 8 6 3 4 3 7 7 4 3 5 4 5 3 2 4 8 5 2 4

Based on your own observations, do the residents of your region now have more or less opportunities to sell their produce than one month ago, or would you say the situation has remained unchanged? (Asked of those who shop at farmers markets, 66% of the total sample.)


Total Russia Trust in Putin Gender Age Education Income Residence web
full trust partial trust distrust male female 18 - 35 36 - 54 55 and older elementary secondary vocational higher 2500 rubles and less 2501 - 4500 rubles over 4500 rubles Moscow megacity large city small city village Internet users monthly audience
Categories of respondents, % 100 65 23 8 47 53 36 37 27 14 35 33 18 21 28 25 8 12 17 38 25 20
more opportunities 14 14 15 8 12 15 15 15 10 11 13 16 13 16 10 18 9 12 18 14 13 14
the situation has remained unchanged 26 26 26 30 25 27 22 30 26 18 28 26 29 27 29 24 21 32 17 33 20 23
less opportunities 9 9 9 15 8 11 10 9 9 10 8 11 7 12 11 6 13 8 18 6 8 10
hard to answer 17 16 18 13 18 16 17 15 18 12 16 17 21 8 17 19 29 14 22 19 8 19

Since August 1, 2007 a new law on retail markets has come into effect. Do you know about this law, have you heard anything, or is this the first time you have heard about it?


Total Russia Trust in Putin Gender Age Education Income Residence web
full trust partial trust distrust male female 18 - 35 36 - 54 55 and older elementary secondary vocational higher 2500 rubles and less 2501 - 4500 rubles over 4500 rubles Moscow megacity large city small city village Internet users monthly audience
Categories of respondents, % 100 65 23 8 47 53 36 37 27 14 35 33 18 21 28 25 8 12 17 38 25 20
I know about the law 8 9 6 10 9 8 7 10 8 3 6 11 12 6 5 14 18 12 11 7 4 13
I've heard something about the law 17 17 18 16 18 17 13 20 19 11 13 21 24 15 19 21 21 19 17 18 14 19
this is the first time I've heard about it 73 72 75 72 71 74 79 68 71 82 79 68 64 78 74 64 62 67 72 73 79 67
hard to answer 2 2 2 2 1 2 1 1 2 4 1 1 1 1 2 1 0 3 1 1 3 2

Do you generally approve of the new law on retail markets? (Asked of those aware of the new law, 26% of the total sample.)


Total Russia Trust in Putin Gender Age Education Income Residence web
full trust partial trust distrust male female 18 - 35 36 - 54 55 and older elementary secondary vocational higher 2500 rubles and less 2501 - 4500 rubles over 4500 rubles Moscow megacity large city small city village Internet users monthly audience
Categories of respondents, % 100 65 23 8 47 53 36 37 27 14 35 33 18 21 28 25 8 12 17 38 25 20
approve 15 17 14 5 16 15 12 19 15 6 13 19 22 12 14 23 15 17 19 15 13 18
disapprove 3 3 3 9 3 3 2 4 3 3 2 4 3 3 2 5 5 6 3 3 2 5
hard to answer 7 6 7 12 8 7 6 7 9 5 5 8 11 5 8 7 18 8 5 7 4 8



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